Brand-driven UX Strategies with Senior UX Strategist, Trevor Calabro
June 9, 2021 12PM - 1PM
Most brand guidelines do a good job describing how your website should look, but what about how it should feel to the user?
Aside from some copywriting guidance, most brands fall short when describing a website’s interaction strategy. Especially considering the role interaction design plays in determining the way your website works for its users. Senior UX Strategist, Trevor Calabro will walk through a step-by-step framework for extending your existing brand standards into a scalable interaction design strategy. He’ll detail real-world examples and provide worksheets that streamline adding interactions into your current brand.
This webinar focuses on:
- Auditing your current brand guidelines
- Transforming visual style guidelines into interaction design first principles
- Creating a system for incorporating your brand strategy in your UX designs