Find out how we streamline the design process with valuable design tools that make the transition to development a lot smoother.

At the end of January, a few colleagues and I attended Jared Spool’s - Delightful Content Means Business in Denver. Spool’s lecture, while not game changing, provided a tremendous amount of insight and practical application. The resounding theme to the lecture? If your users can’t get the content they want, your business model fails.

I am sure as you browse the web today you have come across a familiar pattern for displaying content within card-like rectangles. These cards introduce a unique new way of presenting content and there is a clear trend driving their use by big web players, including but not limited to Pinterest and Google+. The question is: are these cards right for your interface? The answer: It depends.

Any design process involves a lot of creativity, a big chunk of research, and a tiny bit of guessing. Wait, what? Guessing? Guessing may not be the right word for it. Perhaps, "exploration?" Whatever you call it, there's a part of the process that involves uncertainty. Eliminating that uncertainty can make the design process more efficient and more successful.