This But Not That
Use this simple, collaborative workshop to help clearly articulate your organization’s core values and establish a framework for effective design and copy.
Posts in Content Strategy
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Flexible Authoring with Structured Content
As a writer or editor for your organization’s website, you should be able to quickly write articles or build pages that are collections of smaller elements.
Website Search for Libraries
Your public library has evolved. No longer just a place where books are stored and borrowed, libraries provide an open gateway to a universe of information, media and the arts. Libraries are vibrant hubs for connected communities. They offer events, programs, meeting spaces, technology resources, and a host of other services for the public.
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Collaborative Exercises for Defining Your Brand Strategy
Creating a brand strategy from scratch can seem daunting. Here are three exercises you can use in branding workshops to help kick things off.
Optimizing Your Old, Outdated Blog Content
If your favorite method of dealing with old, outdated or redundant content is burying your head in the sand like a cartoon ostrich, you’re missing out on some amazing assets with untapped potential. Here are the key steps to keep your sanity throughout the process of optimizing your old blog posts.
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Building Empathy with Personas: A Case Study
In order to create an effective user-centered experience, we create personas for key audience groups. Although a persona is a fictitious representative and may not be exactly like your real end users, the process of creating a persona helps to build empathy for the real people that are going to use the final product.
Illustrations and Animations: Learning Math during a Picnic
My adventures in designing educational math games for young children began with illustrations and animations in outer space for LT2. Since then, my repertoire of visual themes has expanded greatly—especially after designing games for an additional client, Connect4Learning.
Building Privacy Into Your Website’s User Experience
We should treat personal electronic data with the same care and respect as weapons-grade plutonium - it is dangerous, long-lasting and once it has leaked there's no getting it back. -- Cory Doctorow
Wireframing: The Intersection of Design & Content Strategy
Wireframing is an integral part of our process. Our UXAs (User Experience Architects) use wireframing as a way to convey content hierarchy, content groupings and general structure. As a visual tool it helps our clients to see the weight and relationships of their content in an easy to digest format that content maps just don’t deliver. That’s why wireframing is a staple in our UX toolbox.
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Creating a Style Guide for Meeting Notes
All content has a purpose and an audience. Meeting notes are no exception. And yet meeting notes oftentimes seem to lack both of these. A great way to add purpose and clarity to meeting notes is by accounting for them in a content style guide.
