During our Information Architecture process, we help clients organize their content and create a content creation plan for the different types of content to use on their new website. Our clients have experienced authors who are experts in their field, but writing for the web has its own challenges. Ginny Redish explains it well in Letting Go of the Words, “People come for information that answers their question or helps them complete their task.
Posts in Content Strategy
At the end of January, a few colleagues and I attended Jared Spool’s - Delightful Content Means Business in Denver. Spool’s lecture, while not game changing, provided a tremendous amount of insight and practical application. The resounding theme to the lecture? If your users can’t get the content they want, your business model fails.
A few weeks ago, we helped a launch a new website for the Global Commission on the Economy and Climate, an important partnership of key economic and climate research organizations. The incredibly fast project was built with OpenAID, a turnkey website platform designed to help NGOs create cost-effective program-focused websites quickly. Read about the project and how OpenAID helped GCEC reach communications and timeline goals.
The Aten team recently completed a redesign project for cironline.org. Our CEO, Justin Toupin, wrote about the launch a few months back. CIR, the Center for Investigative Reporting, is a nonprofit organization devoted to in-depth reporting, often covering issues of injustice and abuse of power taking place around the world.
This week, eight weeks after we completed Roosevelt Institute’s ND2.0 project, the redesigned blog is brimming with current posts and activity. ND2.0, or Next New Deal, is a blog fostered by supporters of the Roosevelt legacy and acts as a community think tank for progressive leaders and communicators endeavoring to restore America to economic and social balance.
I’ve been back on the Aten team for two months now, catching up on recent work and initiatives. To help with this, I started going through client projects we’ve completed in the last year. Several jumped out at me, but perhaps none more than site redesign ICTJ.org which launched last spring.
We take a content-first approach to building websites. That means that one of the first things we'll do in a project is ask you for all the content you plan on publishing to the web. Here are a few reasons why.
Website owners and managers need a simple way to edit the text within their websites. They need to add headings, make bold text, bulleted lists, and so forth. It's a fundamental need in Content Management implementations, and perhaps the most used feature of any CMS.
In spite of this, the solutions widely available today are horrible.