January 13, 2021 12PM - 1PM
If you want to make an impact on your users, you have to speak their language. In website design and development organizing your content in a way that makes the most sense to users starts with information architecture (IA).
Card sorting is a simple, well-established research technique for discovering how your users categorize information. In this webinar, we’ll show you how to conduct a card sorting exercise and how you can use the results to group and label your website menus, content categories, and taxonomies.