Presented by
Kelsey Boyd
Senior Strategist
Join Aten’s Digital Strategist, Kelsey Boyd to learn about the opportunities and pitfalls that can be found in your website's data analytics.
In this session, we’ll be covering the pros and cons of different tools for measuring user behavior data and what you can learn from different types of data analysis when planning a website redesign or digital project.
Participants will get a better understanding of what kinds of insights you can glean from your analytics data and steps we would recommend you take to fill in the gaps to improve your site's user experience.