Presented by
Nikki Singer
User Experience Specialist
If you want to make an impact on your users, you have to speak their language. In website design and development organizing your content in a way that makes the most sense to users starts with information architecture (IA).
Card sorting is a simple, well-established research technique for discovering how your users categorize information. In this webinar, we’ll show you how to conduct a card sorting exercise and how you can use the results to group and label your website menus, content categories, and taxonomies.