Presented by
Joel Steidl
VP of Engineering
Website A/B testing in Drupal doesn’t have to be expensive or complex in order to provide valuable marketing insights.
In this session, attendees will learn how to run powerful, flexible experiments using Drupal’s A/B Test JS module in place of costly, premium testing platforms like VWO and Optimizely.
We’ll walk through an example of a higher ed website homepage to demonstrate how to:
- Target specific audiences (ie: on vs. off campus users)
- Control test variations directly within Drupal
- Integrate seamlessly with existing analytics tools like Microsoft Clarity and Google Analytics 4 for data collection and analysis
You’ll leave with a clear understanding of how to design, deploy, and measure A/B tests without relying on costly third-party services. Whether you’re optimizing UX, validating content changes, or improving conversion paths, you’ll gain practical strategies you can implement immediately on your Drupal site.