Bridging User Research to Information Architecture

Hear from Aten’s Senior Strategist, Kelsey Boyd, about how we transform user and stakeholder research into sitemaps, menus, and wireframes for websites during a redesign process. In this session, you will get a chance to learn how engagement with a broad diversity of perspectives can ensure that any work done on your website accomplishes the goals of your organization in a way that also makes sense for your site's users.

Attendees will learn how Aten has translated user research into data- and narrative-driven frameworks for our clients, and where you can find the greatest opportunities with this approach, both in and out of the website redesign process.