A New Visual Identity & Digital Home
In an effort to elevate the profile of the growing brand, SURF wanted a new identity system that positions the event to attract a range of audiences. It had to balance a light-heartedness for families with a refinement suited for the scientific community. Following a series of strategy workshops to identify SURF’s vision for the brand and future events, we developed a fresh look for Neutrino Day — including an identity system, logo and Drupal website that was unique to the experience and cohesive with the evolving SURF brand.
After exploring a selection of logo options, each presenting a compelling story, the team chose a stylized letter “N” that featured three dynamic colors. While the letter represented neutrinos, of course, it also embodied the v-shaped Greek letter Nu, which is the scientific symbol for neutrinos. Featuring the three dynamic colors to signify the three types of neutrinos, the logo combined science with a sense of whimsy.
Bespoke Site Design
Building off the new brand identity, the usage of bold typography, colorful gradients and futuristic geometric shapes helped the Drupal website embody a science-meets-fun brand experience. It featured a digestible schedule of events, offering all-day events, tours, and speakers. Additionally, the website displayed basic information about SURF, insights for event volunteers, a blog and more.
Building a Family of Identity Systems
The original scope of the project involved a redesign of SURF’s main website along with branding and website creation for Neutrino Day. However, once SURF saw how much of a difference professional design and development can make for both a brand and a website, it quickly expanded its vision. The project grew to include a brand and logo refresh for the entire SURF organization along with a brand identity, logo, and website for the SURF Institute, another entity under the SURF umbrella.