Garbage In; Garbage Out. How to Write Survey Questions To Inform Website Content Strategy

Websites are often the first line of communication between an organization and the audience. It’s the first opportunity to build credibility, earn trust, and communicate your mission.

Whether you’re planning a site redesign or wondering how your existing site is performing, it’s essential to get user feedback. One way to do that is an audience survey. Surveys are tempting to stakeholders and researchers. Quantifiable data is more tangible and a good way to get an idea of how often a specific phenomenon is occurring.

However, surveys are delicate instruments and require technical experience to get useful evidence. In other words, there are validated ways to construct and test questions to make sure you are asking what you think you’re asking, so that you can trust the responses.

In addition to good questions, you also want to make sure that you’re sampling correctly. Do your sample demographics match your audience population? Do you understand sampling bias and how to avoid it?

This webinar applies to everyone: whether you’re planning your first website redesign or a web veteran.

Attendees will learn: 

• What a survey can and can’t do for your organization
• How to write questions properly
• Different sampling strategies to elevate your surveys and give you actionable feedback for your content strategy