Aten Lunch Hour presents

How we Kept Stakeholders Engaged During RaleighNC.gov's Migration to Drupal

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December 09, 2020 12PM MST

The key to delivering an impactful new website is listening.

There is a popular slogan right now, “nothing about us without us,” that asserts that no policy or product should be decided on without representation from the end-user group(s). No truer words were spoken.

A serious risk of not listening to your users’ needs is building the wrong thing. This results in poor adoption, lack of support from the community, and inadequate content maintenance, and worse – the dreaded backlash of bad PR.

This webinar will discuss how we:

  • Established and prioritized audience groups
  • Developed a project roadmap with isolated milestones to engage stakeholders
  • Chose the methods to engage stakeholders
  • Synthesized stakeholder feedback to create an elegant and joyful experience
  • Prioritized the feedback prior to launch


Your teams will walk away with an understanding of why it’s critical to make decisions informed by user needs and ensure your users are heard. We will provide tips on Strategic listening exercises you can use in your next project.

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