Presented by
Michaela Lederman, WAS
Senior Accessibility & QA Lead
Everyone in the digital world should know that websites should be accessible to all users, but have you taken an effort into making your social posts accessible as well? For many organizations, Social media is just as important of a marketing tool as their websites. And with 1 in 4 users considered disabled in some way, if you aren’t taking steps to make your posts accessible, then you could be missing about 25% of your audience and potential customers. Aten's IAAP-certified web accessibility expert, Michaela Lederman will focus on creating accessible content for today’s most current platforms:
- TikTok
Attendees will leave with a better understanding of:
- How to implement social campaigns with ADA best practices
- Knowing why accessible social media is important
- How to incorporate hashtags in an accessible way
- How to add alternative text and descriptions to images
- And other common practices to keep doing or to stay away from