This webinar will teach you how to calculate the return on investment (ROI) of your website improvements. In a data-driven world, you'll need to show how website updates impact your organization's bottom line — increased funding, cost savings, or any other key performance indicator (KPI).
We'll cover the four steps in calculating ROI:
- Benchmarking with UX metrics
- Picking valid KPIs
- Converting UX metrics into KPIs
- Reporting calculations responsibly