Aten Lunch Hour presents

The New Business of Design

January 27, 2021 2PM EST

Presented by

This webinar will teach you how to calculate the return on investment (ROI) of your website improvements. In a data-driven world, you'll need to show how website updates impact your organization's bottom line — increased funding, cost savings, or any other key performance indicator (KPI).

We'll cover the four steps in calculating ROI:

  • Benchmarking with UX metrics
  • Picking valid KPIs
  • Converting UX metrics into KPIs
  • Reporting calculations responsibly