Richardsoncap.com
Richardson Sports
Richardson is recognized as a leader in the team headwear industry and markets a full line of custom caps to thousands of accounts around the world. They are a vertically integrated design and manufacturing company with a large selection of high quality, in-stock styles and colors for immediate delivery. They also offer full custom production capabilities and over 400 heads of embroidery.
Richardson carries a comprehensive line of customizable headwear, for both professional athletes and enthusiasts, which includes hundreds of products and spans dozens of styles. Their meticulous, detail oriented process delivers a vast range of fully custom caps at an exceptional standard of quality. Richardson needed an agile tool to engage users with their expansive product line, empower those users to select from among thousands of customization options, and convey the attention to detail bestowed on each and every order.
In addition to achieving a more fluent, comprehensive promotion of their custom products, Richardson was interested in providing their wholesale customers with a powerful, intuitive set of tools for creating and maintaining orders as well as receiving account specific notifications. To meet these separate needs, they were seeking to create a robust interactive cap designer for their users, and an account management area, or Dealer Zone, for their wholesale customers.
Interface Design
Javascript-driven controls, built on a simple HTML form
Color labels controlled with Javascript & CSS
A bold new look promotes Richardson products with big, vibrant photography and striking headlines set against a dark background and clean user interface. Stylized filtering controls, built as JavaScript-driven progressive enhancement on top of simple HTML forms, provide efficient navigation for an expansive headwear catalog. Consistent interface elements bring visual continuity to the Flash-driven cap designer, adding a variety of detailed controls for manipulating all aspects of Richardson's products.
The Designer - Build, customize, and order headwear.
Headwear Designer
The product configuration engine, or Designer, was built in Flash. It provides a fluid, easy to use visual interface for browsing headwear, selecting from among countless customization options, and placing orders. Users can quickly navigate between product lines, add custom graphics, stock mascots, and lettering; rotate, scale and position those custom embellishments; and choose colors for cap visors, crowns and eyelets.
Launch the DesignerDealer Zone
Order History for managing completed & pending orders
Order workflow & management
A customer login area provides wholesale customers with easy to use quick-order forms, straightforward order management options, and the ability to maintain their Richardson account information. Richardson admin users can manage client communications through the Dealer Zone with ease. They can move orders through appropriate workflows, collaborate around custom art submissions, and communicate directly with clients.
