• Technology with Purpose

    We've been working at the intersection of storytelling and technology for 14 years, building interactive experiences that impact lives.


  • Projects

    Carefully scoped, fixed-fee projects have been our central focus since we started. Projects typically include research, content strategy, IA, design, development, quality assurance, and devops.

  • Support

    Our dedicated, high-availability support team manages growth throughout the full life-cycle of projects. We build and support platforms, not just websites. Support contracts are flexible and hourly.

  • Hosting

    We provide white-glove service for completely managed hosting solutions. From initial migration and configuration, to tuning, to ongoing performance monitoring, we handle all aspects of hosting.


  • Justin Toupin CEO, Partner
  • Jon Clark Vice President of Business Development, Partner
  • Ken Woodworth Vice President of Design, Partner
  • Scott Reynen Vice President of Technology
  • Matthew Saunders Vice President of Project Management
  • Joel Steidl Lead Architect
  • Rob Ballou Senior Developer
  • John Ferris Lead Front-end Developer
  • Lydia Toupin Studio Manager
  • Clayton Dewey Site Builder
  • John Erhardt Developer
  • Joe Crespo Technical Accounts Manager
  • Chris Coughlan Information Architect
  • Erin Holloway Senior Designer
  • Roxy Koranda Designer
  • Talon Poole Developer
  • Sandra Chung Technical Accounts Manager
  • Josh Miller Front-end Developer


We firmly believe in supporting the communities we participate in. Here are a few of the ways we’ve been involved over the years:

  • Sponsored numerous Drupal conferences and camps.
  • Hosted parties and other local events.
  • Helped organize Refresh Rochester.
  • Spoken at events internationally.
  • Donated design and programming.
  • Helped organize design and development events.
  • Contributed and supported code to the Drupal project.
  • Offered Drupal support.
  • Threw an amazing funeral for IE6.