Prioritizing the Most Impactful Strategy Services for Your Website Redesign

Join Aten’s Senior Strategist, Kelsey Boyd, to learn how to prioritize the right strategy work for your organization’s website redesign. In this session, we’ll be discussing how we rightsize our strategy process to fit our clients’ needs, resources, and content to ensure their new site is meeting the needs of their users and editors.

Participants will be guided through our team’s custom “Strategy Scope Building” tool, where a simple set of questions can answer which processes and deliverables can best drive impact for your organization and audiences. We’ll then put together a series of sample scopes of work to illustrate the organizations, institutions, and government projects we often work on here at Aten.

Whether you are crafting a site redesign RFP now or considering one in the future, this session will provide insight into why different processes may or may not be relevant to your organization’s needs, what to consider when planning timeline and budget, and what you can do now to prep for the redesign strategy phase.