Whitespace is an invaluable asset to design. It can have a huge influence on overall site usability, which ultimately impacts the success of organizational goals.
Images play an important role in communicating with your audience. When used effectively, they can work toward achieving your organizational goals. For this reason, it’s important to understand your available resources and create a strategic plan for imagery on your website. Here are some questions you can ask to make sure your images will be employed effectively.
We should treat personal electronic data with the same care and respect as weapons-grade plutonium - it is dangerous, long-lasting and once it has leaked there's no getting it back. -- Cory Doctorow
In order to create an effective user-centered experience, we create personas for key audience groups. Although a persona is a fictitious representative and may not be exactly like your real end users, the process of creating a persona helps to build empathy for the real people that are going to use the final product.