One of the greatest challenges when starting a new project is determining how best to align an organization's content with both user needs and business goals. We look to the Core Model approach to guide user behavior.
User surveys are just one tool you can use to understand user preferences that can lead to a successful design.
Wireframing is an integral part of our process. Our UXAs (User Experience Architects) use wireframing as a way to convey content hierarchy, content groupings and general structure. As a visual tool it helps our clients to see the weight and relationships of their content in an easy to digest format that content maps just don’t deliver. That’s why wireframing is a staple in our UX toolbox.